One Question With… Sonjoy Ganguly (SVP, Product Management)



0 min

According to a report by SiriusDecisions, more than 60 percent of companies plan to invest in technology for ABM over the next twelve months. In this episode, Sonjoy Ganguly, Madison Logic’s SVP of Product Management discusses the greatest challenge marketers must overcome if ABM is to become the Holy Grail of demand generation.