One of the most talked about things in B2B marketing is what to do with all of the data that is being collected. With more and more data constantly being gathered on user activities across the web, B2B marketers need to become more savvy to figure out how to utilize what they have in front of them.
Amit Varshneya, Madison Logic’s head of account-based marketing strategy, tackles this issue in this “One Question With…” and talks about how marketers make can sense of the seemingly overwhelming amount of data at their disposal.
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