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Video: One Question With… Vin Turk, COO & Co-Founder, Madison Logic

04

June

1 min

A recent Forrester study found that only half of marketing and sales decisions are based on data. The study found that, on average, B2B marketers and sellers are making 48% of decisions on intuition or personal/company experience, rather than on quantitative information and analysis. We asked Vin Turk, Madison Logic’s COO and Co-Founder, what he would say to those marketers not using data.