Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.
Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations:
- Rose Spicer | Head of Global Retail Marketing | Oracle
- Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco
- Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn
- Vin Turk | COO & Co-Founder | Madison Logic
Discussion topics and takeaways from this webinar include:
- How data is used to find growth opportunities and drive revenue
- Lessons learned and potential pitfalls when launching and executing an ABM go-to-market strategy
- Strategies to accelerate the buying process throughout the sales cycle.
View this on-demand webinar now and discover how you can take your ABM strategy to the next level.