I admit it: As a Gen-Xer, the Millennial generation is somewhat of an enigma to me. Also known as “Generation Me,” this group of 18–34 year olds is often characterized as confident, socially conscious, civic-minded, tech-savvy, adventurous and often a little needy. Though I’m careful to not over-generalize, I also realize that the Millennial generation has had access to information and technology for most of their lives. Many Gen-Xers (myself included) hadn’t even heard of the Internet until well after we started our professional careers. Millennials, on the other hand, were raised on the Web and smartphones; their social cues, forms of communication and global awareness were shaped accordingly.
Millennials Are Coming of Age in B2B
Be the first to know
Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.