I don’t think it’s an accident that there’s so much buzz around account-based marketing right now. As a matter of fact, right around the corner in the sales world, there’s a new phenomenon happening called social selling.
What’s the link between the two? And why now?
Great questions — and of course, I have an opinion.
I have to share that I first heard about social selling from the queen herself, Jill Rowley, during an interview we did. At the time, my main excitement was centered on account-based marketing. After spending some time with Jill, we found that we were both talking about the same thing: the customer experience.