Is Content Marketing More Effective Than Native Advertising?
I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing.
Content marketing can be defined many ways. But one thing that content marketing is NOT is advertising. Nor is content marketing a singular activity (like a native ad). Content marketing means attracting an audience to a brand-owned digital platform through the continuous publication of customer-focused content.
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