As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy.
While chemists in the scientific community anxiously await the final completion of the seventh row on the periodic chart, data scientists and revenue-focused marketers can show off their exclusive periodic table of 63 elements — signed, sealed, and delivered to you personally by your resident attribution experts.
