Work smarter, not harder in 2023. Download the 2023 Full-Funnel ABM Playbook.
How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)
By Nick Price
14
July
In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, published by Penguin Random House, my co-author Charlie Stewart and I write, “The purpose of B2B marketing is to attract and retain profitable customers.”
The first step toward achieving that goal is to know who influences buying decisions—and then win their sale-creating trust.
The first of this short series of articles offers straightforward guidance on how to…
Nick Price
Blog
Be the first to know
Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.