In B2B marketing, meaningful buyer engagement doesn’t come from volume—it comes from relevance.
Today’s buyers quickly filter out generic outreach and one-size-fits-all messaging. They expect interactions that reflect their specific challenges, roles, and stages in the buying journey. Forrester research shows that 82% of global B2B decision-makers agree that buyers expect experiences to be personalized to their needs and preferences. Relevance means understanding who your buyer is, what matters most to them, and when to engage—delivering the right message with the right content at the right time. It’s not about volume—it’s about making every interaction count.
Madison Logic’s latest integration of ML SmartReach™ into Gong does just that, enabling sales teams to automate, tailor, and optimize outreach with greater precision than ever before.
Turning Insights into Action
Sales teams often struggle to translate rich buyer insights into timely, personalized outreach. ML SmartReach solves this challenge by automatically delivering content and messaging recommendations directly into sales workflows—now supercharged by Gong’s conversation intelligence.
By combining Madison Logic’s intent data and content engagement signals with Gong’s real-time activity tracking, sales teams can:
- Identify in-market accounts faster
- Understand buying group behaviors more deeply
- Engage with timely, hyper-relevant messaging
This integration transforms sales outreach from generic to strategic—helping reps prioritize the right accounts and personalize follow-ups based on real interest and behavior.
What Is ML SmartReach?
ML SmartReach is Madison Logic’s solution for streamlining the lead handoff between marketing and sales. It delivers recommended messaging and curated content for call scripts and email outreach—all driven by real-time buyer behavior. With ML SmartReach, reps don’t just get a name and an email—they get tailored, AI-driven outreach guides.
Why Integrate with Gong?
Gong is a sales execution platform that captures and analyzes sales conversations across email, phone, and web conferencing platforms—turning those interactions into actionable insights. By integrating ML SmartReach with Gong, sellers can now:
- Receive ML-sourced account insights and content recommendations directly within Gong
- Align messaging with the most current and relevant buyer signals
- Surface next-best actions based on real conversations and intent signals
This creates a feedback loop between sales activity and buyer behavior, keeping reps focused on what matters most: moving accounts forward.
Sales & Marketing: Stronger Together
At its core, this integration is about breaking down silos. Marketing teams use Madison Logic to engage entire buying groups across channels. Now, sales teams can follow up with confidence, armed with the same data and insights, delivered in the platform they already use daily.
This creates a seamless journey for the buyer—and a more connected, coordinated strategy for revenue teams.
Real Results, Real Alignment
Incorporating ML SmartReach into Gong means:
- Faster follow-up with high-fit accounts
- Increased personalization based on behavior, not guesswork
- More efficient sales workflows with automated recommendations
- Higher conversion rates through data-driven outreach
As B2B decision-making grows more complex, the need for precise, orchestrated engagement has never been greater. Madison Logic’s ML SmartReach integration with Gong delivers just that—equipping sales teams with the tools to engage smarter, faster, and more effectively.
Ready to Engage with Precision?
The ML SmartReach + Gong integration is live and ready to elevate your sales engagement. Reach out to your Madison Logic rep or request a demo to learn how to activate the integration and start turning buyer intent into closed revenue.
