Firms need more tools and technology to measure success
Although they have been slower than their business-to-consumer counterparts to adopt social media
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strategies, business-to-business marketers are increasingly acknowledging
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the value of social media.
According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.
Head on over to eMarketer.com to continue reading the story.
