As Data Explodes, B2B Marketers Must Focus On What Matters Most

By Nick Price

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Adam Mincham, vice president and associate client partner at Merkle.

There is a lot of talk about the nuances in the business-to-business (B2B) and business-to-consumer (B2C) marketing spaces and how audiences differ.

But is a human being really that different when sitting at the dinner table than when he or she arrives at the office? Does the decision-making process surrounding business purchases really differ substantially from those made at home?

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Nick Price

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