Analyst Report: 2023 SPARK Matrix for Account-Based Marketing (ABM) Platforms

Quadrant Knowledge Solutions, a global advisory and consulting firm, has once again named Madison Logic a Technology Leader in the 2023 SPARK Matrix for Account-Based Marketing Platforms. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster.

The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success.

Download the full report to learn why Madison Logic was named a Leader and for more information about:

• Market Overview
• Market Dynamics and Trends
• Framework for Account-Based Marketing (ABM) Platform Market
• Analysis of the Account-Based Marketing (ABM) Platform Market
• Madison Logic’s Solutions and Capabilities in the Account-Based Marketing (ABM) Market

According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic’s sophisticated, cloud-based ML Platform provides actionable account-level information that helps organizations optimize buyer journeys across all stages and efficiently engage accounts to drive conversion. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.”

Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2023.”