9 Reasons Outbound Demand Gen Should Be In Your 2016 Marketing Budget

By Nick Price


Marketers are challenged with ever-increasing goals to identify and engage new prospects. It would be great if we could achieve company revenue and customer-acquisition goals simply via inbound tactics, converting personas that arrive at our website.

But this simply isn’t reality. Today, demand gen requires the right mix of inbound and outbound marketing.

Here are the top nine reasons why outbound demand gen is a must for any marketer’s 2016 budget:

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Nick Price

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