Posts by Megan Creighton

Calling all B2B sellers and marketers: Business as usual is holding you back

This post, written by Sonjoy Ganguly, originally appeared on Martech Today.  “If you always do what you’ve always done, you’ll always...

Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

Former CEO of Interpublic Group Brings a Wealth of B2B Experience to the Leader in Global Account Based Marketing NEW...

B2B CMOs and CIOs: It’s time to rethink data management

 This article was written by Sonjoy Ganguly, Madison Logic’s SVP of Product and originally published by MarTech Today Effective data management is...

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

 This article was written by Brian Anderson, featuring a quote from Tom O’Regan, Madison Logic’s CEO and originally published by Demand Gen...

What Is ABM & Why Do You Need It? [White Paper]

 

Video: Learn About How PGi Used Activate ABM™ to Identify, Engage & Convert Their Target Audience

Using the measurement and analytics tools in Activate ABM™, PGi gained real-time insights into what research their top accounts were...

Mimecast Partners with Madison Logic to generate awareness of their Email Security Solutions

Mimecast partnered with Madison Logic to run account based marketing programs that combined lead generation with display advertising. The two...

If All Sales is Account Based, Why Isn’t All of Marketing?

 This article was written by Tom O’Regan, Madison Logic’s CEO and originally published by Advertising Age. “There’s nothing new under the...

B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic’s Activate ABM™ Platform

Activate ABM™, the leading account based marketing platform, now offers B2B marketers richer insights into their media performance, along with...

Madison Logic Expands into APAC and Announces New Executive Leadership

This article was originally written by Shabana Arora and published in MarTech Advisors New York, NY: Madison Logic, the provider of Account...

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