Adventures in B2B Marketing, Episode 3: The Power of Native
The savvy B2B marketer is always looking for an advantage. Recent studies have shown that display advertising has a low click through rate and is now relying on different metrics to assess success. Instead, these same B2B marketers are turning to native advertising as a much more versatile form of advertising and reaching their targeted audience.
As a result, in this episode of Adventures in B2B Marketing, Sonjoy Ganguly sits down with Madison Logic’s SVP of Global Media, Tom Koletas, to discuss why Native Advertising is an essential tool to reach today’s b2b buyer.