How Do We Measure Success In B2B Content?

This article was written by Tom O’Regan & originally appeared on the Duplici blog As B2B marketers, we’re constantly changing...


Video: How Should you Define an Account List?

The most important part of account based marketing is defining your account list. But it’s not always easy to understand...


Don’t Turn a Deaf Ear to Customers and Prospects

Dennis Syracuse, CMO of Madison Logic, explores how B2B marketers can tune into the needs of their customers and prospects A...

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The B2B Data Cheat Sheet

Data is everywhere. With every click, article viewed and white paper read on the Internet, new data is constantly generated....


One Question With… Our Guest: Jeff Soriano

In this episode of One Question With…, we’re pleased to feature a special guest: Jeff Soriano, Senior Director of Demand...


Video: Adventures in B2B Episode 5 – The Power of Content

Content marketing is here to stay. It’s increasingly the most important part of any B2B marketer’s practice. But it isn’t...

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What Is A Surge?


How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment

This article was written by Sonjoy Ganguly and appeared on Demand Gen Report. Once upon a time, account-based marketing (ABM) was...

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June 2016 Newsletter


4 Ways Predictive Marketing Is Changing Our Content for Good

This article originally appeared on Inc.   There is more content marketing floating around than ever, and it makes sense why: it’s...