Packed with B2B Video, This Newsletter really Satisfies
Video: Madison Logic and HG Data Announce Partnership
Madison Logic, provider of the most comprehensive b2b digital brand and demand solutions powered by intent data, has announced a partnership with HG Data, the global leader for competitive intelligence on installed technologies. Watch the video.
 
Video: Adventures in B2B Marketing - Anatomy of the B2B Buyer

In this episode, Sonjoy Ganguly, Madison Logic's SVP of Product Management, talks about how the b2b buyer is changing and what you need to do about it.

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Understanding the B2B Buyer - Part 1: The B2B Brain

In part one of a new series, Madison Logic breaks down how a b2b buyer is like Dr. Jekyll and Mr. Hyde.

The Blink of an Eye: Content for Short Attention Spans

The average human being now has an attention span shorter than that of a goldfish. What's a b2b marketer to do?

 
Video: One Question With...

The Biggest Mistake

Madison Logic's VP Global Revenue Operations, Kevin Mulrane talks about the biggest mistake a b2b marketer can make.

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LinkedIn Lead Accelerator

Tom O'Regan, Madison Logic's CEO, explains what happened to LinkedIn's Lead Accelerator.

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Content Marketing

Eric Biener, Madison Logic's VP Strategic Accounts, discusses why content marketing is the future for b2b marketers.

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Getting Started with Account Based Marketing

Madison Logic, in conjunction with Demand Gen Report, gave a 3-hour workshop on ABM basics. If you couldn't make it, we don't want you to miss out! You can download the slides we used here.

 
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