MarketingCharts Weekend Reading, 6/12/15
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in cracking the top 5, while Subway (#7) made its first entry into the top 10. In other movements, General Motors stood out as the brand with the largest gain in perception among LGBT consumers (to a relatively neutral perception), while Costco, Trade Joe’s, YouTube and Ace Hardware each fell out of the top 10.
The following is a brief list of other intriguing data points culled from recently-released research.