The Only Intent-Driven Account Based Marketing Just Got Better With Madison Logic and HG Data Uniting to Help Marketers Predict Install-Based Users Currently In-Market

The Partnership Enriches Install-Based Marketing With the Power of Intent Data

NEW YORK, NY–(Marketwired – Feb 25, 2016) – Madison Logic, provider of the most comprehensive B2B digital brand and demand solutions powered by intent data, today announced partnership with HG Data, the global leader for competitive intelligence on installed technologies.

The combination of HG Data’s competitive intelligence with Madison Logic’s intent data allows technology marketers to identify what technologies their prospects have installed and create tailored messaging to accomplish branding and lead generation goals.

“The scope of our data has increased in scale in such a dramatic manner that we’re now able to approach targeting with more clearly defined precision,” said Vin Turk, Co-Founder, Senior Vice President of Audience Development at Madison Logic, “The marriage of HG Data’s proprietary database of installed technologies and Madison Logic’s unique Intent analysis enables unprecedented engagement at scale and the ability to reach the right decision makers at the right organizations at the right time.”

The partnership now enables B2B marketers to drive more highly qualified leads into the sales funnel. HG Data’s competitive intelligence allows marketers to know which install-based technologies their prospects are using, while Madison Logic fulfills the delivery of compelling media programs, making programs more efficient while increasing ROI.

“The explosion of interest in Account Based Marketing (ABM) is shifting the focus of B2B sales from quantity to quality. HG Data’s ability to precision target at scale is becoming more relevant and widely adopted,” said Mark Godley, CRO HG Data. “Combining HG Data’s ability to ensure the right message gets to the right person at the right time with the intent and reach of Madison Logic’s platform and publisher network will provide tech companies with an unrivaled ability to engage with the right audiences in their digital campaigns and programmatic advertising programs.”

To learn more, follow this link to watch a video featuring Vin Turk and Mark Godley:

About Madison Logic:
Madison Logic provides the industry’s most comprehensive B2B digital brand and demand-gen solutions powered by the world’s most sophisticated and actionable intent data. Through Madison Logic, B2B brands and agencies can pinpoint and target every company and decision maker currently in market for their offerings, at every stage of the buyer journey. Publishers can also leverage Madison Logic to drive revenue by contributing data and inventory to the platform. With a data set comprising more than 4 billion buyer intent interactions, and reach encompassing more than 2 million companies and 400 million unique users across all key B2B industries and functions, Madison Logic enables marketers to activate brand to demand with intent.

Madison Logic is a global company based in New York City.

About HG Data
HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara.