The New B2B Marketing Playbook [White Paper]
When the Game Changes, So Must the Playbook
Why do we need a new B2B marketing strategy? It’s simple: when the game changes, so must the playbook and it can’t be denied that the game of B2B marketing has undergone a significant evolution in recent years. The advent of innovative channels and technologies have created a new breed of customers with a fresh set of expectations, causing the need for organizations to revamp and reassess their approaches toward customer management in order to keep up.