The B2B Marketer’s ABM Playbook [eBook]


The most sophisticated B2B marketers execute account based marketing programs that leverage data to drive actionable insights. In this eBook, you will learn how you can use data to:

  • Identify and define your targeted audience
  • Develop a content and messaging strategy using surging topics to engage your audience
  • Execute and optimize your ABM programs
  • Measure performance to validate your marketing efforts

Download this eBook now and learn how you can leverage data to maximize results in and stay ahead of the game.

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