The B2B Marketer’s ABM Playbook [eBook]
The most sophisticated B2B marketers execute account based marketing programs that leverage data to drive actionable insights. In this eBook, you will learn how you can use data to:
- Identify and define your targeted audience
- Develop a content and messaging strategy using surging topics to engage your audience
- Execute and optimize your ABM programs
- Measure performance to validate your marketing efforts
Download this eBook now and learn how you can leverage data to maximize results in and stay ahead of the game.