The B2B Data Cheat Sheet

Madison Logic Named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023! Read the Wave Report

Solutions
- ML Insights
  
  Make data-driven decisions that drive conversions and ROI.
  
  ABM Display Advertising
  
  Advertise to the accounts showing in-market activity.
  
  ABM Connected TV
  
  Drive demand with hyper-targeted video advertising.
  
  ABM Content Syndication
  
  Put your best content in front of top global accounts.
  
  ABM Social Advertising with LinkedIn Ads
  
  Maximize exposure on the largest B2B social network.
  
  ML Measurement
  
  Get full visibility into revenue and pipeline impact.
  
  Integrations
  
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Customers
- ABM Success Series
  
  Discover how leading marketing teams execute data-driven, multi-channel ABM strategies
- Customer Stories
  
  Learn how B2B marketers drive higher engagement across the sales cycle
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Madison Logic Named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023!

Data is everywhere. With every click, article viewed and white paper read on the Internet, new data is constantly generated. However, with all this data out there, there is still some confusion on what certain types of B2B data can do for your marketing campaigns.

Below find an infographic breaking down why data is necessary for your B2B marketing campaigns and how to best understand each specific type of data offering in the marketplace.