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Journey Acceleration®
Journey Acceleration is the most comprehensive approach to dynamically target, nurture and convert accounts at every stage of the buyer’s journey through an “always-on” cross-channel strategy. Exactly the right message. Exactly the right time.
Optimize the account experience across the entire sales cycle
Journey Acceleration enables B2B marketers to deliver personalized messaging and content to the right personas at exactly the right time. Now you can target the buying committees most likely to engage and convert, with visibility into how each account progresses through each stage of the sales cycle.
Acquire new accounts
Precisely target global buying committees with relevant content and display advertising.
Retain existing customers
Keep your brand top of mind with everyone on the buying committee to grow long-term brand awareness.
Expand existing accounts
Identify opportunities to engage existing customers with upselling or cross-selling campaigns.
What can Madison Logic do for you?
507%
ROI over 3 years
3x
Conversion to marketing qualified accounts
2x
Sales conversion rate
66%
Decrease in time spent qualifying leads
Identify accounts. Engage across multiple channels. Accelerate results.
Here’s how Journey Acceleration works
Identify and prioritize accounts showing the highest purchase intent
Leverage the most comprehensive licensed and proprietary B2B data in the market through three sources of intelligence.
Historical performance
Define opportunities based on proprietary engagement signals.
B2B research
Identify account interest based on content research trends.
Solution install base
Validate organizational fit based on hardware and software purchase signals.
Reach accounts wherever they are
15+ Million Companies
150+ Industries
130+ Countries
7,400+ Intent Categories
The aggregate account-level reporting in the ML Platform allowed us to see how top prospects were engaging with marketing messaging across our three biggest channels. Sharing this data with sales has enabled more impactful conversations with prospective clients.
Kevin Salas, Senior Director of Demand Generation, M-Files
Activate a cross-channel ABM strategy to seamlessly engage each member of the buying committee across all stages of the customer journey
Engage global buying committees
Get the right content in front of the right accounts, at the right time. Madison Logic’s publisher network helps you reach and convert the accounts researching solutions like yours.
- Reach the entire buying committee
- Maximize exposure and conversions
- Drive pipeline
Keep your brand top of mind
Grow brand and solution awareness with dynamic, personalized account-based display advertising.
- Deploy display, native and video ads
- Personalize ads to specific accounts
- Optimize and deliver the next best message
Activate a multi-channel strategy with LinkedIn Ads
Dynamically personalize messaging and content across channels to accelerate the buying journey. Understand how your target accounts engage and convert across every stage of the sales cycle to:
- Drive higher account engagement
- Activate advanced cross-channel programs
- Enhance measurement and pipeline insights
Measure account engagement, program performance, and pipeline impact in a single dashboard
Madison Logic integrates seamlessly with the marketing and sales tools you already rely on. Sync your CRM and marketing automation tools with the ML Platform to get the full story on campaign, channel, or target account-specific outcomes.
- Gain insights into each buyer’s journey to know where to optimize
- Connect campaign performance to ROI
- Deliver data-driven lead insights sales teams can act on
Get unparalleled visibility into ABM marketing and sales performance
Journey Acceleration has already influenced the revenue of 21% of our target accounts, and accounts that we target accelerate considerably faster to the last stage of the sales pipeline.
Fabio Luz, LATAM Media Team Leader, Schneider Electric
Optimize cross-channel account engagement and show a direct impact on revenue