Acquire new accounts
Precisely target global buying committees with relevant content and display advertising.
Journey Acceleration is the most comprehensive approach to dynamically target, nurture and convert accounts at every stage of the buyer’s journey through an “always-on” cross-channel strategy. Exactly the right message. Exactly the right time.
Journey Acceleration enables B2B marketers to deliver personalized messaging and content to the right personas at exactly the right time. Now you can target the buying committees most likely to engage and convert, with visibility into how each account progresses through each stage of the sales cycle.
Precisely target global buying committees with relevant content and display advertising.
Keep your brand top of mind with everyone on the buying committee to grow long-term brand awareness.
Identify opportunities to engage existing customers with upselling or cross-selling campaigns.
507%
ROI over 3 years
3x
Conversion to marketing qualified accounts
2x
Sales conversion rate
66%
Decrease in time spent qualifying leads
Leverage the most comprehensive licensed and proprietary B2B data in the market through three sources of intelligence.
Define opportunities based on proprietary engagement signals.
Identify account interest based on content research trends.
Validate organizational fit based on hardware and software purchase signals.
The aggregate account-level reporting in the ML Platform allowed us to see how top prospects were engaging with marketing messaging across our three biggest channels. Sharing this data with sales has enabled more impactful conversations with prospective clients.
Kevin Salas, Senior Director of Demand Generation, M-Files
Get the right content in front of the right accounts, at the right time. Madison Logic’s publisher network helps you reach and convert the accounts researching solutions like yours.
Grow brand and solution awareness with dynamic, personalized account-based display advertising.
Dynamically personalize messaging and content across channels to accelerate the buying journey. Understand how your target accounts engage and convert across every stage of the sales cycle to:
Madison Logic integrates seamlessly with the marketing and sales tools you already rely on. Sync your CRM and marketing automation tools with the ML Platform to get the full story on campaign, channel, or target account-specific outcomes.
Journey Acceleration has already influenced the revenue of 21% of our target accounts, and accounts that we target accelerate considerably faster to the last stage of the sales pipeline.
Fabio Luz, LATAM Media Team Leader, Schneider Electric