One Question With…Kevin Mulrane: Reaching Everybody in the Buying Committee
The B2B buyer is constantly evolving. They use multiple channels for research and for their buying decisions. Reaching these buyers can be tasking, but should not cause headaches. Kevin Mulrane, Vice President Global Revenue Operations at Madison Logic, talks about how content syndication and targeted advertising work together for powerful results and will simplify life for B2B marketers to allow them to find the right prospects at the right time.