One Question With…Kevin Mulrane (The B2B Buyer Journey)

One of the most talked about things in B2B circles recently is how the buying cycle has changed and for the most part, the “sales funnel” has become outdated. Buying groups have increased in size and the types of tactics that used to work, seem to be falling flat.

Madison Logic’s own Kevin Mulrane suggests that B2B marketers should be reaching buyers before they even visit their websites. See why this is the best tactic to target today’s modern B2B buyer.