One Question With…Kevin Mulrane: Marketing & Sales Alignment
Sales & marketing alignment is crucial for solidifying the success of a business. However, sometimes this alignment can be easy to talk about, but hard to actually accomplish. Lately, sales & marketing alignment is seeing quite a shift in the B2B marketplace due to account based marketing and better targeting for demand generation.
In this latest episode of the One Question With series, we interviewed Madison Logic’s own VP of Global Revenue, Kevin Mulrane about the importance of sales & marketing alignment.