One Question With…Greg Franczyk: How to Make the Most of Your Data

Data has become the driving force behind customer-centric businesses. Without a firm handle on what your data actually can achieve for your business, you may be left scratching your head and wondering what your next step is. Greg Franczyk, CTO of Madison Logic, explains how B2B marketers can make the most out of the data that they have at their disposal and why this is important to drive success.