One Question With… Vin Turk: The Importance of Marketing Attribution

The role of marketing attribution is to connect sales and marketing data so companies can see which marketing efforts are having the most impact on their sales. It tracks all of a visitor’s touch points through the funnel on their way to becoming a customer and attributes the revenue back to the marketing efforts that created the sales opportunity.

Marketing attribution, therefore, is an important and necessary part of the B2B marketing tech stack. Vin Turk, SVP of Audience Development at Madison Logic, discusses why marketing attribution is so important to B2B marketers.