ONE QUESTION WITH… KEVIN MULRANE (VP GLOBAL REVENUE OPERATIONS)

Creating demand in today’s always-on environment has proven to be a challenge especially with all the competition in the marketplace. With new methods of sharing content and finicky decision-makers getting their attention has proven to be a chore.

Kevin Mulrane, Madison Logic’s Vice President of Global Revenue Operations, discusses the best way b2b marketers can create demand in the marketplace.