One Question With… Kevin Mulrane: Lead Quality

In Demand Gen’s 2015 benchmark study “What’s Working in Demand Generation”, they reported that 74% of B2B marketers surveyed consider “lead quality over lead quantity” as their primary focus for 2015 and beyond. We asked Kevin Mulrane Madison Logic’s Vice President of Global Revenue Operations how he accounts for this shift and what strategies marketers can use to improve lead quality.