Montauk Summit

Reserve your spot and see you in Montauk!


 

Sunday, September 17

Arrival & Check-in

6:00 P.M. – Welcome Cocktails & Dinner


Monday, September 18

9:00 A.M. – State of the Market


9:15-10:00 A.M. – Focus on the Metrics that Matter in ABM

Hosted by David Bell
B2B marketers used to measure tactics, now they’re measuring strategy…or at least they should be.
The B2B marketers on the panel will talk about the metrics they measure, and the ones they don’t.

10:00-10:15 A.M. – Break: Send Those ABM Insights To a Colleague


10:15-12:00 P.M. – What Does Your CEO Expect from Marketing?

Think Tank: Marketing and your CEO both want the same thing -filling the pipeline, increasing revenue- they just
think about it differently. In this discussion, we’ll consider how the world looks from the C-Suite. 

12:00-12:30 P.M. – B2B Marketing Power Lunch


12:30-1:15 P.M. – ABM Success Stories

Hosted By Thomas Harrison
Everybody’s experience with ABM is just a little different, but we can learn from that wide
range
 of experience. In this session, we’ll learn how ABM can achieve many different goals.

1:15-3:00 P.M. – Strategies for ABM Success

Think Tank #2: In marketing, there are good practices and best practices. In this discussion,
we’ll talk about both…plus how you can avoid mistakes. 

3:00-3:15 P.M. – Break: Time to Tweet What You’ve Learned


3:15-5:00 P.M. – How Marketing Can Win Their Sales Team’s Heart


5:00-5:30 P.M. – Wrap Up: Account Based Winning

Tom O’Regan

7:00-10:00 P.M. –  Beach BBQ


10:00-12:00 A.M. – Colleagues and Conversation

The right time of night for real ABM insight.

 

Tuesday, September 19


11:00 A.M. – Departure

Fill out this form to R.S.V.P.

 

Current & Past Attendees: