Montauk Summit

See you in Montauk!


 

Sunday, September 17

Arrival & Check-in

6:30 P.M. – Welcome Cocktails


7:30 P.M. –  Dinner at Scarpetta

 


Monday, September 18

9:00 A.M. – State of the Market


9:15-10:00 A.M. – Fireside Chat: From Idea to Enterprise – Innovating, Disrupting, and Changing Industries

Hosted by David Ragins
Panelists: Bombora, Moat, Uber
Disruptive ideas fuel innovation. This Fireside Chat will examine how ABM is poised to
revolutionize B2B marketing. 

10:00-10:45 A.M. – The Impact of “Comprehensive ABM” on the
Entirety of the Buyer’s Journey – from Brand to Demand.

Hosted by David Bell
Panelists: Limelight, HPE, Spectrum
The buyer’s journey is constantly evolving, a brand must find a way to stay in front of their
prospects every step of the way. Can full-funnel ABM really do this?

11:00-12:00 P.M. – Reflections on the Funnel

Think Tank: How do you tie full-funnel ABM to your company’s objectives and what is needed to help
you better achieve your goals? 


12:00-12:30 P.M. – B2B Marketing Power Lunch


12:30-1:15 P.M. – The Value of Integrating Media Activation and
Measurement into the Marketing Stack

Hosted By Thomas Harrison
Panelists: OpenText, Rosetta Stone, Mimecast
Technology is now inseparable from a B2B marketer’s practice. What does today’s martech stack look like? 

1:15-2:30 P.M. – Strategies for ABM Success

Think Tank #2: We’ll talk about the importance of CRM integration with media activation technology and how
data and insights are shared across your sales and marketing ecosystem. 


2:45-3:30 P.M. – From Engagement to ROI: Delivering
Real Return on Investment

Hosted by Marc Utay
Panelists: CA, Spectrum, Marketo, Mintigo, Bizible
B2B marketers increasingly need to tie their marketing efforts to revenue. In this session, we’ll discuss
the metrics that will get you a seat at the table.

3:30-4:45 P.M. – Getting to ROI

Think Tank #3: We’ll talk about what ROI looks like in your organization, how you’re measuring it, and what
needs to be improved.

4:45-5:15 P.M. – Wrap Up: Account Based Winning

Tom O’Regan

7:00-10:00 P.M. –  Beach BBQ


10:00-12:00 A.M. – Colleagues and Conversation

The right time of night for real ABM insight.

 

Current & Past Attendees:

 

Image result for ca technologies logo

Image result for bombora logo

Image result for epicor logo

Image result for opentext logo