Montauk Summit

Thank you for your RSVP! We’ll See you in Montauk.


 

Sunday, September 17

Arrival & Check-in

6:00 P.M. – Welcome Cocktails & Dinner


Monday, September 18

9:00 A.M. – State of the Market


9:15-10:00 A.M. – The Impact of “Comprehensive ABM” on the
Entirety of the Buyer’s Journey – from Brand to Demand

Hosted by David Bell
Panelists: Limelight, HPE, Spectrum
The buyer’s journey is constantly evolving, a brand must find a way to stay in front of their
prospects every step of the way. Can full-funnel ABM really do this?

10:00-10:15 A.M. – Break: Send Those ABM Insights To a Colleague


10:15-12:00 P.M. – Reflections on the Funnel

Think Tank: How do you tie full-funnel ABM to your company’s objectives and what is needed to help
you better achieve your goals? 

12:00-12:30 P.M. – B2B Marketing Power Lunch


12:30-1:15 P.M. – IThe Value of Integrating Media Activation and
Measurement into the Marketing Stack

Hosted By Thomas Harrison
Panelists: Opentext, Rosetta Stone, Mimecast
Technology is now inseparable from a B2B marketer’s practice. What does today’s martech stack look like? 

1:15-3:00 P.M. – Strategies for ABM Success

Think Tank #2: We’ll talk about the importance of CRM integration with media activation technology and how
data and insights are shared across your sales and marketing ecosystem. 

3:00-3:15 P.M. – Break: Time to Tweet What You’ve Learned


3:15-4:00 P.M. – Powering Sales & Marketing Alignment

CRM Integration with Activate ABM aligns two long-siloed teams. We’ll discuss how in
this session led by Ericka McCoy and Stefanie Nastou from Opentext.

4:00-5:00 P.M. – Wrap Up: Account Based Winning

Tom O’Regan

7:00-10:00 P.M. –  Beach BBQ


10:00-12:00 A.M. – Colleagues and Conversation

The right time of night for real ABM insight.

 

Tuesday, September 19


11:00 A.M. – Departure

Current & Past Attendees: