Accelerate your pipeline by identifying, prioritizing, and engaging your top accounts.

The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey.

Identify & Prioritize

Accurately identify and prioritize accounts that are more likely to convert.
  • Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
  • Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs.
  • Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
  • Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.

Engage & Measure

Leverage precise tools to engage with the right individuals within a targeted account buying center.
  • Engage the targeted ABM buying committees across relevant channels with proprietary ABM Lead Generation and ABM Advertising.
  • Accurately measure account-based engagement throughout the entire revenue cycle with granular, account-level insights and metrics.
  • Arm sales organizations with key account data to inform when sales should engage account-based prospects with the most effective messaging.
  • Reports such as Delivery Details by Industry, Region, and Job Title help you leverage precise tools to engage with the right individuals within a targeted account buying center.

Optimize & Accelerate

Scale account-based marketing initiatives that allow data-driven personalization to shorten sales cycles and increase win-rates.
  • Personalize and scale marketing messaging across channels at every stage of the funnel based on intent signals, account insights, and buyer characteristics.
  • Optimize content and messaging based on account engagement data to speed accounts through the funnel.
  • Accelerate account velocity by leveraging website activity and email nurture via synchronization with your CRM and marketing automation platforms to convert your best accounts faster.
  • Account Level Top Trending Topics & Installed Technologies give you the data you need to personalize and scale marketing messaging across channels at every stage of the funnel.


 

Interested in increasing your deal velocity by up to 50%?*

*According to the Cost Savings And Business Benefits Of The Madison Logic Platform, The Total Economic Impact™ Of Madison Logic commissioned study conducted by Forrester Consulting, July 2019.