Marketers Move To Data-Driven Ad Retargeting

A few weeks ago, Madison Logic CEO, Tom O’Regan, had a conversation with Marketing ID analyst Brian Anderson about emerging marketing trends. In particular, the two discussed the growing trend of more accountability in digital ad spending and the role of buying intent data in retargeting campaigns. They close the discussion covering why marketers are moving towards data-driven ad retargeting and why it is the new burgeoning marketing trend.

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This article was originally published by Marketing ID and can be found here.