Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities
Launches New UK Office to Support Expansion
NEW YORK, NY and LONDON, UNITED KINGDOM–(Marketwired – Oct 14, 2013) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant Nurturing™, a new nurturing and data analytics platform for its European publishing, marketing and advertising partners.
Instant Nurturing™ offers publishers and advertisers the ability to supplement lead generation campaigns with display advertising to maximize brand awareness during the important research phase of a project; while the new Content Consumption Monitoring functionality offers partners the ability to append their data with anonymous behavioral intent data in order to discover what topics their users are consuming over the Madison Logic network.
The lead generation market is clearly moving to a more data-driven discipline, and Madison Logic’s new products have been designed to help its partners get better insight into prospects by analyzing behavioral intent data and providing them with the ability to nurture those leads further down the funnel. With these complimentary products to its LeadFocus platform, Madison Logic is now talking to a wider set of partners that want not only automated lead generation solutions, but also data solutions.
In order to support the rapid expansion the company is experiencing in Europe, Madison Logic has opened a new office in the U.K. Located in London’s Fitzrovia neighborhood, Madison Logic is in close proximity to many media agencies and publishers and will be headed up by publishing industry veteran Paul Briggs, who serves as the general manager in the U.K. and EMEA for Madison Logic. Briggs was formerly a publisher at Reed Business Information; IDG and VNU Business Publications. Additionally, Erin Cullen, director of sales in the U.K. and EMEA, joins Briggs from Madison Logic’s headquarters in New York and will be responsible for sales across the region. Cullen has been representing the U.K. territories from New York, and has successfully grown the territories revenues in the past year.
“We’re excited to share our insights into innovative lead generation solutions on a global scale, and expanding our footprint in the U.K. will allow Madison Logic to increase our reach,” said Erik Matlick, CEO of Madison Logic. “Geographic expansion is a significant means of growth for Madison Logic, and we have found the U.K. to be an ideal location to further fuel our European growth.
This year, Madison Logic has signed several new publishing, marketing and advertising customers throughout the U.K. and Europe, such as CWJobs, Imago Techmedia, Tech Bosun, Heliview and ITCorporate.de.