Madison Logic Launches Activate ABM, the First-Ever Intent-Driven Account-Based Marketing Suite
NEW YORK, NY–(Marketwired – May 21, 2015) – Madison Logic, the leading global provider of intent-activated brand and demand solutions across the B2B buyer journey, today announced the launch of its Account-Based Marketing suite. Madison Logic’s Account Based Marketing suite, powered by the largest, most sophisticated intent data, gives marketers the ability to identify which companies and decision makers have explicitly or implicitly indicated intent toward their offerings and then targets them precisely via access to 260 million decision makers.
Through Activate ABM, marketers can now utilize intent data to define company targets, retarget website visitors and employ predictive targeting. Additionally, marketers can identify topics that are resonating with their audiences, vastly improving content-driven marketing campaign results.
“With Activate ABM, we help marketers reach and engage decision makers at companies actively seeking their products and solutions right now,” said Madison Logic CEO Tom O’Regan. “With this powerful product suite addition, we can point a clear return on their total marketing investment from brand to demand.”
Wider adoption of Account-Based Marketing is expected to continue, with more than 60 percent of companies investing in ABM technologies over the next 12 months. Recent reports found that companies that practice ABM claim an increase of 34 percent in alignment between sales and marketing. The Madison Logic Activate ABM suite provides unprecedented scale to marketers launching named account and profile-driven campaigns.
“For a long time, the true power and promise of an Account-Based Marketing approach had yet to be realized,” said Tom Stein, Chairman and Chief Client Officer for Stein IAS. “With Madison Logic’s intent-driven, always-on company targeting, brands are now able to act quickly and decisively based on the right buying signals and, in turn, deliver significant performance lift and return on their ABM programs.”
“B2B marketers need better digital marketing solutions to help them identify the right audience at the right companies across the marketing funnel,” said Sonjoy Ganguly, SVP of Product, Madison Logic. “While the programmatic ecosystem is focused on reaching individuals for consumer based advertising goals, enterprise decisions are made by multiple decision makers. Because of this, the new generation of Account-Based Marketing solutions are designed to reach groups of individuals at target companies.”