Madison Logic Grows its Footprint in the UK & EMEA by Adding Key Partners to its Publishing Portfolio

Huson International Media, Sift Media, Tech Eye and Tech Touchstone join Madison Logic’s existing stable of leading EMEA publishing partners, including Dennis, EMAP, Haymarket, and Incisive Media.

New York- November 30, 2011 – Madison Logic, the only lead generation ad serving technology platform, outlined its aggressive expansion into the EMEA market today by unveiling its latest publishing partners. Huson Media, Sift Media, Tech Eye and Tech Touchstone join the ranks of existing partners in the UK and EMEA such as Dennis Publishing, EMAP, Haymarket and Incisive Media and reinforces the company’s existing strategy to extend its reach within not only the United Kingdom market but also into the EMEA Zone.

Since its launch in 2009, Madison Logic has been providing publishers a cost effective solution to facilitate lead generation revenue via an integrated Web based delivery platform. Called LeadFocus, the platform includes a full service suite of user friendly front-end and back-end tools.

The front end tools comprise of contextual units that can be placed next to content to display relevant advertiser assets; hosted white paper directories to pool advertiser assets; email units and units that display on registration and thank you pages. In Q3, Madison Logic also launched a search module that displays advertiser assets based on searches within publisher’s sites. The back end tools allow advertising operation departments and campaign teams at publishers to flight lead generation campaigns via an easy-to-use interface that facilitates the ability to: input insertion orders, upload advertiser assets, manage inventory and provide transparent reporting and analytics. The lead management tool provides highly detailed and exportable data to match the advertiser’s lead criteria. Madison Logic also offers publishers some compelling community tools that allows them to target users in online communities such as LinkedIn.

This week, Dennis Publishing became the first UK publisher to implement the search module onto its recently launched Cloud Pro website, Dennis Publishing will also use the module on its IT Pro web site.

The Publisher of Cloud and IT Pro, Jon Westnedge said: “The Madison Logic platform has complemented our lead generation offering really well and helped us to win a large number of campaigns. We’re excited to see how the new search modules perform and are fully expectant they will add further growth to the business.”

For advertisers, the technology employs complex algorithms to place the right advertiser in front of the right buyer in real-time, thus delivering the highest yield on every page view. This has attracted some of the top publishers not only in the Technology market, but also in Marketing and Human Resources to use it. These publishers include the likes of Ziff Davis’ PC Mag, IDG Media, Penton Media, and Haymarket Media. Nearly 70% of Madison Logic’s European based audience comes from the United Kingdom. Within that audience, a recent user-demographic report shows that 20% of the users targeted by the LeadFocus platform hold executive management positions (Chairman, CEO, CFO) within their companies. Additionally, over 50% of the audience represents the purchasing interests of companies with more than 500 employees.

“The LeadFocus Platform is founded upon the strength of our partnerships with top publishers and our ability to optimize every opportunity to generate a quality lead with the publisher’s web content,” said Erik Matlick, CEO of Madison Logic. “Our partnerships within the UK strengthen Madison Logic’s international distribution, giving us access to one of the widest B2B audiences over a multitude of business verticals. We’re looking forward towards further expanding our reach all throughout the UK and Europe.”