Madison Logic Expands Executive Team to Support Creation of Comprehensive Brand-to-Demand, Account-Based Marketing Suite
NEW YORK, NY–(Marketwired – Jun 25, 2015) – Madison Logic, provider of the most comprehensive B2B digital brand and demand solutions powered by intent data, today announced the expansion of its executive team to support its accelerating growth.
“With revenue growth of 95 percent in Q1 2015 and year-over-year revenue and EBITDA projected to grow more than 80 percent in 2015, we are enhancing our leadership team to continue to scale the business,” states CEO Tom O’Regan. “We are confident that the recent launch ofActivate ABM, the first account-based marketing solution powered by intent data, will be another strong revenue accelerator,” O’Regan added.
Seasoned industry leaders joining Madison Logic include Sonjoy Ganguly, who joins as SVP, Product Management, and Amit Varshneya, who joins as Head of Account-Based Marketing Strategy. Steve Weitzner, formerly CEO at Summit Professional Networks, Ziff Davis Enterprise and CMP Media, will serve as a strategic consultant to optimize Madison Logic’s industry-leading publishing technology platform.
“Given our continued momentum, we are bolstering the executive team with veteran mar-tech professionals who will devote their 60+ years of combined experience to support and guide the evolution of our offerings,” says O’Regan.
Ganguly brings 20 years of product management experience in the media, financial and professional service industries to Madison Logic. He most recently managed the brand and innovation initiatives at Deloitte & Touche. Other roles include leading Xaxis’ programmatic, DMP and search platforms, Doubleclick’s rich media platforms and Accenture’s live streaming video platform.
As SVP, Product Management, Ganguly will be responsible for leading the company’s product strategy, product delivery and product marketing disciplines. “B2B marketers are in need of solutions that can merge the full potential of data, technology and media,” said Ganguly. “I’m excited to be joining Madison Logic’s management team to bring to market, and deliver, cutting edge solutions that are Activated by Intent and deliver on that potential.”
Varshneya brings 17 years of experience including a decade with Account Based Marketing, having played senior executive roles at Demandbase as head of consulting services and at Hexaware as global head of marketing. Other roles included senior consulting and marketing roles at Rohm and Haas, i2 Technologies and Oracle.
“We are moving into a new and exciting era for B2B marketers,” said Varshneya. “Today, B2B marketers need to invest in solutions that align their sales and marketing departments which will measurably grow their businesses driving sales and ultimately, their bottom line. Account Based Marketing is a proven strategy for achieving that and I am excited about bringing Madison Logic’s powerful ABM solutions to our customers.”
“The true potential of an Account-Based Marketing approach can now be activated,” said Tom Stein, Chairman and Chief Client Officer for Stein IAS. “With Madison Logic’s intent-driven, always-on named account and predictive company targeting, brands can deliver the right messages, at the right times, to the right people and companies. The result is higher relevance and increased engagement.”
Steve Weitzner has held a variety of roles in B2B media during the course of his 30-year career. Weitzner most recently served as CEO of Summit Professional Networks, which was sold to ALM in January 2015. Steve will serve in a consulting role to contribute his background and knowledge to the team working on Madison Logic’s publisher technology platform.