Madison Logic Adds 200 New Advertisers and 68 Publishers to its Customer List in the First Half of 2012.
ADP, AMD, Blue Coat Systems, Forrester Research, Haymarket, Healthcare IT World, Red Hat, Summit Business Media and Thompson Reuters working with Madison Logic
New York — Aug 31st (Marketwire) – Madison Logic, the leading provider of data powered lead solutions for enterprises and media companies, today announces the addition of 200 new advertising customers and 68 publishers to their Lead Focus platform.
“We are delighted by the rapid growth and see it continuing throughout the rest of year,” said Erik Matlick, CEO of Madison Logic. “The marketing software industry is expanding because of its direct effect on the bottom line. Our Leadfocus platform saves clients up to 70% annually by increasing efficiency, reach and effectiveness of demand generation initiatives.”
Since the beginning of 2012, Madison Logic has sold its solutions to 200 new companies including: ADP, AMD, Blue Coat Systems, Forrester Research, Haymarket, Healthcare IT World, Red Hat, Summit Business Media and Thompson Reuters. With hundreds of active campaigns and millions of dollars of monthly lead generation revenue running through the platform, the company is at the center of most booming B2B lead generation interactions.
“Madison Logic’s platform offers even more financial gain relative to its display ad predecessors. Today, the B2B lead generation market has grown to a point where every media company needs a scalable strategy for serving, managing, delivering and reporting on lead generation campaigns,” said Oonagh O’Regan, VP of Marketing at Madison Logic.
Madison Logic has the unique ability to leverage its audience data to better target and reach niche audiences within various verticals including: technology, energy, marketing, manufacturing, government, business and finance, human resources, retail, ecommerce and construction. Companies within these verticals are quickly adopting the lead focus platform to meet the demands of the burgeoning B2B lead generation market.