Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition. Learn More
Are you targeting the right buyers? Download the State of the Buyer Report: Future of Work Edition.

Accelerate Pipeline and Prove Marketing ROI.

Connect your sales and marketing tools with the ML Platform to streamline sales collaboration, accelerate results, and automate reporting on marketing-influenced revenue.

Learn how connecting these tools has taken
marketer’s results to the next level, including:

  • 15% Lift in Engagement Rate
  • 29% Faster Time-to-Close
  • 24% Increase in Average Order Value
  • 17% Increase in Won Opportunities

Request a demo of the ML Platform connections to LinkedIn, CRM and Marketing Automation Platforms.

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Madison Logic makes powerful tools more powerful

Streamlined communication with Marketing Automation

  • Personalize messaging across buyer journeys through account segmentation.
  • Trigger nurture campaigns across paid media channels based on content engagement signals.
  • Influence account scoring based on paid media channel engagement.

Shared insights with your CRM

  • See the content and advertising accounts engage with most.
  • Identify pipeline opportunities to drive more revenue, faster.
  • Validate true marketing impact on sales objectives.

Unparalleled data from LinkedIn

  • Maximize engagement with target accounts across three key paid media channels.
  • Unprecedented granular metrics to understand how each account interacts with your social media.
  • Streamline social engagement back into your CRM and marketing automation system for enhanced account scoring.

The integration with Salesforce is everything when it comes to our reporting. In the past we, haven’t really been able to show true ROI and that goes a long way to senior leadership.

Thomas Matthew

Sr. Manager, Digital Marketing at Vonage

 

Contact us today to learn how to improve the impact of your ABM campaigns by having your sales and marketing tools work together!

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Extend the functionality of your technology stack

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