By Tom Koletas
Data-driven, programmatic technology has been transforming brand advertising over the last five years, but it’s only in the last year or so that b-to-b marketers have really been able to share in the glory. The widening availability of quality b-to-b data means that business marketers now have the opportunity to target and optimize campaigns with incredible precision and efficiency.
Over the next year, we predict that data will completely transform the way b-to-b marketers approach digital. Here are just a few of the trends we expect to see:
2016 will be a big year for b-to-b with regard to digital. We’re excited to see more b-to-b marketers delving deeply into digital and really starting to understand the benefits of programmatic for their organizations. As business-marketing professionals gain the ability to target and engage audiences at scale across channels and across screens, we should all be pretty excited. This could be the first year of an entirely new era in b-to-b.
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