Field Guide to the B2B Buyer [White Paper]

Field Guide to the B2B Buyer

Today’s b2b buyer knows that he must marshal an unique set of  tactics if they’re going to reach the contemporary b2b buyer. The b2b  buyer is increasingly younger, creating challenges that long time  marketers must take into account. The b2b buyer is impatient, demanding that information be available when and where they are  researching. Finally, the b2b buyer doesn’t act alone, they are part of a  growing committee. This field guide will help identify the characteristics  that make the b2b buyer unique and how you can best reach him in his natural habitat.


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