Developing A Strategic Approach For Account-Based Marketing




More than 90% of B2B organizations consider account-based marketing (ABM) a “must-have” tactic, according to SiriusDecisions research. However, many businesses are struggling to implement ABM. This presentation (originally given at the 2016 B2B Content to Conversion Conference), will provide a framework to:


  • Identify the right key accounts
  • Develop targeted messaging for key accounts
  • Ensure tight coordination between sales and marketing
  • Measure the success of their campaigns


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