If you’ve ever been on Facebook, Twitter, or really any place where you might be reading something on the Internet, it’s likely you’ve seen a sponsored story or a promoted tweet. These are some of the most prevalent examples of native advertising in a consumer’s daily life.
Native advertising is unique to the platform on which it appears and is seamlessly incorporated in a way that doesn’t disrupt the flow of the surrounding environment in which it’s been placed. While it’s been around for more than a decade, its popularity has really only taken off in the past five years.
