You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

By Nick Price

Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively.

Of course, with a staggering amount of technology available to marketers (1,876 vendors as of Scott Brinker’s latest count,) and Gartner’s predictions that the CMO will spend more on IT than the CIOby 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

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Nick Price

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