Why the Demand For Data Management Drives Marketing

By Nick Price


The volume and scope of ad tech/marketing tech M&A; activity in 2015 shows investors want in on marketing stacks with scalable infrastructure that can support programmatic growth and increased automation of marketing functions, says a duo of investment firms.

Such were the findings in reports from The Jordan, Edmiston Group (JEGI) and Petsky Prunier. The flurry of activity builds on an expansion cycle that’s persisted for several years, according to John Prunier, a partner at Petsky Prunier. A strong US economy and an abundance of investment capital have bolstered growth.

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Nick Price

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