Why Prospecting Challenges B2B Marketers
The digital presence of B2B companies like HubSpot, MailChimp and even shipping giant, Maersk, could give some B2C brands a run for their money. But despite the advanced techniques that some B2B companies are using, B2B marketers are struggling to catch up to the digital age as well as B2C companies. Forrester Research, in collaboration with AdRoll, recently surveyed marketers around the world to see where they continue to struggle, and made recommendations for how we can improve.
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