Solutions
- Journey Acceleration
  Accelerate the sales cycle with relevant, dynamic content delivery.
  Learn More
  ABM Content Syndication
  Put your best content in front of top global accounts.
  ABM Display Advertising
  Advertise to the accounts showing in-market activity.
  ABM Social Advertising with LinkedIn Ads
  Maximize exposure on the largest B2B social network.
  ML Insights
  Make data-driven decisions that drive conversions and ROI.
  ML Measurement
  Get full visibility into revenue and pipeline impact.
  Integrations
  Streamline collaboration with MAP, CRM, and LinkedIn integrations.
Case Studies
Resources
Company
Request Demo

Why ABM is Such a Hot Topic

By Nick Price

B2B Lead Gen

09

May

business2community.com

Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive, measureable results. As Marketing Land notes, “companies practicing ABM have better alignment with sales, often close bigger deals with target accounts, and increase pipeline velocity.” According to a 2015 survey by SiriusDecisions, 92 percent of companies recognize the value in ABM, calling it a B2B marketing must-have.

Nick Price

Blog

B2B Lead Gen

A Day In The Life as an Apprentice at Madison Logic

B2B Lead Gen

Introducing Journey Acceleration Measurement on ML Platform: Advanced Measurement Visibility into Pipeline Impact and Marketing ROI

B2B Lead Gen

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities that Demonstrate Pipeline Impact and Marketing ROI

Be the first to know

Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.