If you’re involved in B2B marketing, you’re probably aware of the hype surrounding account-based marketing (ABM). Some industry thought leaders are touting ABM as the “next big thing” in B2B marketing, and research confirms that the enthusiasm for account-based marketing is growing. For example, in the 2015 State of Account-Based Marketing Survey by SiriusDecisions:
92% of respondents said that account-based marketing is “extremely” or “very” important to their overall marketing efforts.
Be the first to know
Subscribe to receive the latest B2B marketing research, whitepapers, articles, infographics, ML news, and more.