What’s Old and New in Account-Based Marketing

By Nick Price

If you’re involved in B2B marketing, you’re probably aware of the hype surrounding account-based marketing (ABM). Some industry thought leaders are touting ABM as the “next big thing” in B2B marketing, and research confirms that the enthusiasm for account-based marketing is growing. For example, in the 2015 State of Account-Based Marketing Survey by SiriusDecisions:
92% of respondents said that account-based marketing is “extremely” or “very” important to their overall marketing efforts.
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Nick Price

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